Drinks&More

WHO WE ARE

Drinks & More GmbH & Co. KG is a leading national premium beverage marketer headquartered in the capital and lifestyle hub of Berlin.
As a subsidiary of the Krombacher Group—one of Germany’s leading breweries and beverage manufacturers—Drinks & More possesses extensive expertise and competence in the beverage industry, particularly in the trend and lifestyle segments.

At Drinks & More, we take a holistic approach to managing our brands. We develop new brands of our own and continue to expand the success of existing products and brands with expertise and passion—through the development and implementation of leading  sales and marketing strategies. In doing so, we always keep the needs and interests of our young, urban target audience, as well as our retail and hospitality customers, in focus.

Our portfolio includes top brands such as Schweppes, Orangina, Gatorade, and Dr Pepper. We also develop and grow trend brands such as Knabe, BAZE and Proviant.

And, as you would expect in Berlin, we are always closely aligned with the latest trends in the beverage world.

Our expertise spans across Brand Marketing, Brand Experience & Activation Marketing, Field Sales as well as Merchandise and Inside Sales.

As an innovative incubator within the Krombacher Group, we offer emerging brands the ideal opportunity to grow into high-revenue premium brands.

Brand Portfolio