DR PEPPER TASTES GOOD. BUT NOT TO EVERYONE.
The caffeinated soft drink Dr Pepper offers a unique and distinctive taste experience thanks to its blend of 23 flavors. The full recipe has been a company secret since 1885, making Dr Pepper the oldest soft drink in the United States. As a true cult beverage, Dr Pepper has embodied an unconventional American lifestyle for over 130 years.
In the German market, Dr Pepper is available in 0.33L cans as well as 0.591L and 1.25L single-use PET bottles, also targeting at-home consumption. In addition to Dr Pepper Classic, there are also the varieties Cherry, Vanilla, Dr Pepper Energy, and Dr Pepper Zero.
www.drpepper.de
Dr Pepper is also known for its limited editions themed around American football and Halloween. During the respective promotional periods, the products feature special limited designs that attract attention at the point of sale. Alongside strong retail activations, Dr Pepper continues to gain more brand fans through its growing digital campaigns.
