PROVIANT – THE GOOD KIND
The Berlin-based fruit manufacturer Proviant began in 2009 by producing natural and delicious organic smoothies, crafted with the utmost care. Over the years, we expanded our range to include organic spritzers, organic lemonades, and later also colas to meet growing demand. Today, we are fully focused on producing our organic spritzers, organic lemonades, and colas, which are bottled by a partner facility in the Münsterland region. The smoothies that started it all are no longer part of our product range, but they remain an important part of our story.
The owner-managed company uses only ingredients of the highest organic quality—100% certified—for its spritzers and lemonades. This promise is also reflected in the brand claim: “the good for you.”
Proviant offers a diverse portfolio consisting of two spritzers, five lemonades, one cola, and one sugar-free cola. All products are available both in retail and in the gastronomy sector in 0.33-liter glass bottles.
In 2026, the portfolio was expanded for the first time to include three products in 0.33-liter cans: Organic Apple Spritzer, Organic Rhubarb Lemonade, and Organic Lime & Mint Lemonade. With this, Proviant responds to the growing demand for convenient beverages for on-the-go consumption and spontaneous moments of enjoyment.
www.proviant.de
Proviant created a special point-of-sale incentive in retail in 2020 with its summer activation campaign “For your next time out.” The main focus was a raffle for a stylish Proviant-branded bicycle, serving as an eye-catching decorative element. High-quality promotional materials such as lanterns and Proviant picnic blankets further emphasized the brand’s playful visual identity at the point of sale and contributed to the overall Proviant summer experience.
In 2026, Proviant launched the campaign “The mother for your thirst.” At its center is the iconic “mother” from the Proviant logo, which has shaped the brand’s appearance since its founding in 2009. In the campaign, she becomes the brand’s voice, accompanying the community with small, everyday reminders to stay hydrated—humorous, caring, and with a wink. This gives Proviant a distinctive attitude that is not only seen but also heard.
