FIRST IT CRACKLES, THEN IT POPS.
Knabe is the official beverage brand of creator and entertainer Maximilian Knabe, better known as HandOfBlood or President Knabe. The brand stands for bold, characterful soft drinks that combine quality, taste, and community spirit.
Knabe Malz marked the brand’s first product launch in 2024. The non-alcoholic, full-bodied malt beverage—available in a 0.5L can and, since 2026, also in a 0.33L glass bottle—has impressed not only the gaming community but beyond, thanks to its smooth taste and high-quality recipe. In 2025, the range was expanded with Knabe Kola: a caffeinated soft drink with character that brings back true enjoyment with its subtle hint of lemon and a solid caffeine kick.
Knabe Kola is available in Original Enjoyment and Zero Sugar. The Original version is for those who love the classic, intense cola taste, while Zero Sugar is for those who want to skip sugar without sacrificing style, substance, or uncompromising flavor. Bottled in a handy 0.33L can, both variants deliver refreshing enjoyment for any occasion—whether as an energy boost or as a companion for a night of dancing.
In gaming, Knabe is firmly established through streaming events, creator collaborations, and a strong presence at Gamescom. In sports, the brand shows commitment and connection to authentic, accessible formats such as darts, women’s football, and small-sided football. In music, Knabe engages with a wide range of scenes—from techno to metal to festival activations—creating close ties with subcultural communities.
